Talked about this over on Blackbeard but decided I should here as well, since what my lj has been missing recently are posts that are purely negative, that serve no purpose but to remind my readers of the stupidity of others. So, even though this is old news, here goes:
Mark Penn and E. Kinney Zalesne wrote an imbecilic piece ("America's Newest Profession: Bloggers for Hire") for the Wall Street Journal that had Brad DeLong sputtering and Clay Shirky debunking, but Shirky, unlike DeLong, failed to point out the most astonishing, incomprehensibly idiotic part of it. In the main body of the piece itself, Penn and Zalesne write (emphasis added by me):
It takes about 100,000 unique visitors a month to generate an income of $75,000 a year.
This raised eyebrows, as you can imagine, so in response Penn elaborated by saying (emphasis is added by me):
As far as the $75,000, the Technorati report says that of those bloggers who had 100,000 or more unique visitors, the average income is $75,000. True, it's not the median, but it is the average. We can quibble about how easy it is to make this kind of money - but the point is, the huge potential is there.
( ResuméCollapse )